SBI PO 2015: Marketing Quiz

Q1. Customer’s Relationship with the Bank is influenced by –
(1) Customer’s attitudes
(2) Attitude of bank staff
(3) Attitudes of salesperson
(4) Good service
(5) All of these
Q2. Delivery channel other than Bank counters are-
(1) ATM’s
(2) Internet Banking
(3) Mobile Banking
(4) Tele Banking
(5) All of the above
Q3. The Sequence of a sales process is –
(1) Lead generation, call, presentation & sale
(2) Sales, presentation, lead generation, call
(3) Lead generation, call, sale & presen tation
(4) There is no sequence required
(5) None of these
Q4. Automated Teller machines (ATMs) are innovation for the banking industry. In terms of the service industry this is an innovation in the – element of the marketing mix.
(1) Pricing
(2) Promotion
(3) Distribution
(4) Product
(5) None of these
Q5. A brand is BEST defined as a –
(1) Registered design or symbol that is displayed on the product.
(2) Related group of words that describe the product.
(3) Name, symbol, design or combination of these that identifies a seller’s product.
(4) Copyrighted word(s) that give the manu facturer exclusive ownership.
(5) Name of the manufacturer of the product.
Q6. One distinguishing factor between a brand name and a brand is that a brand Name.
(1) Creates customer loyalty
(2) Consists of word
(3) Identifies only one item in the product mix
(4) Implies an organization’s Name
(5) None of these
Q7. When a firm uses one of its existing brand name as part of a brand name for an improved or new product, the branding is called________
(1) Individual branding
(2) Over all family branding
(3) Line family branding
(4) Brand extension branding
(5) None of these
Q8. A carton of orange juice has no brand name and on the package only the name of the product ‘ Orange Juice’ is written. This is an example of –
(1) a manufacturer’s brand
(2) an own label brand
(3) a no frills brand
(4) a generic brand
(5) None of these
Q9. When __________ branding is used, all of a firm’s products are branded with the same name or at least part of the name –
(1) Individual
(2) Trademark
(3) Family
(4) Selective
(5) Extension
Q10. Labeling is important for three reasons- promotional and legal reasons. What is the third reason?
(1) Marketing
(2) Branding
(3) Strategic
(4) Informational
(5) None of these
ANSWERS:
1. (5)
2. (5)
3. (1)
4. (3)
5. (3)
6. (2)
7. (4)
8. (4)
9. (3)
10. (4)

Computer Quiz

1. A device operating at the physical layer is called a
1) Bridge
2) Router
3) Repeater
4) All of the above
5) None of these
2. For separating channels in FDM, it is necessary to use
1) Time slots
2) Bandpass filters
3) Differentiation
4) All of the above
5) None of these
3. Encryption and decryption are func­tions of
1) Transport layer
2) Session layer
3) Presentation layer
4) All of the above
5) None of these
4. Which of the following computer lan­guage is a mathematically oriented languages used for scientific prob­lems?
1) FORTRAN
2) COBOL
3) LISP
4) PROLOG
5) APPLE
5. ________ is when the more power-hungry components, such as the monitor and the hard drive, are put in idle.
1) Hibernation
2) Power down
3) Standby mode
4) The shutdown procedure
5) None of these
6. Hard disk drives are considered ________ storage.
1) flash
2) non-volatile
3) temporary
4) nonpermanent
5) None of these
7. The ________ key and the ________ key can be used in combination with other keys to perform shortcuts and special tasks.
1) Control, Alt
2) Function, toggle
3) Delete, Insert
4) Caps Lock, Num Lock
5) None of these
8. The most common input devices are the ________ and the ________.
1) microphone, printer
2) scanner, monitor
3) digital camera, speakers
4) keyboard, mouse
5) None of these
9. To save an existing file with a new name or to a new location, you should use the ________ command.
1) Save
2) Save and Replace
3) Save As
4) New File
5) None of these
10. A(n) ________ is a combination of hardware and software that facilitates the sharing of information between computing devices.
1) network
2) peripheral
3) expansion board
4) digital device
5) None of these
11. The term bit is short for ________
1) megabyte
2) binary language
3) binary digit
4) binary number
5) None of these
12. Computers gather data, which means that they allow users to ________ data.
1) present
2) input
3) output
4) store
5) None of these
13. Which of the following terms is just the connection of networks that can be joined together ?
1) virtual private network
2) internet
3) intranet
4) extranet
5) None of these
14. ________ is a form of permanent memory that holds all the instructions the computer needs to start up and does not get erased when the power is turned off.
1) The Network Interface Card (NIC)
2) The CPU
3) RAM
4) ROM
5) None of these
15. Servers are computers that provide resources to other computers connected to a ________
1) network
2) mainframe
3) supercomputer
4) client
5) None of these
Answers:
1. 3
2. 2
3. 3
4. 1
5. 3
6. 2
7. 1
8. 4
9. 3
10. 1
11. 3
12. 2
13. 2
14. 4
15. 1

Computer Quick Notes For SBI Exam

v A person who uses his or her expertise to gain access to other people’s computers to get information illegally or do damage is a – Hacker.
v The Internet is the world’s largest computer network, a distinction it has earned by virtue of being a “network of networks.”
v The protocol used by the Internet for getting messages from one machine to another is called the Internet Protocol (IP).
v A Computer Virus is a computer program or code that can replicate itself and spread from one computer system to another system. A computer virus has the capacity to corrupt or to delete data on your computer and it can utilize an e-mail program to spread the virus to other computer systems. In the worst case scenario, it can even delete everything on your hard disk. The purpose of it to disrupt the operation of the computer or the program.
v Reusable optical storage will typically have the acronym – RW.
v An online discussion group that allows direct live communication is known as – Chat Group.
v Codes consisting of lines of varying widths or lengths that are computer readable are known as – a bar code.
v A web site’s main page is called as – home page.
v To access properties of an object, the mouse technique to use is – right clicking.
v Computers use the ____________ number system to store data and perform calculations – Binary.
v Phishing is the attempt to acquire sensitive information such as usernames, passwords, and credit card details (and sometimes, indirectly, money) by masquerading as a trustworthy entity in an electronic communication.
v Sharing copyrighted files without permission breaks copyright laws.
v The following can be used to select the entire document – Ctrl +A.
v The system unit – is the container that houses electronic components.
v The simultaneous processing of two or more programs by multiple processors is – Multiprocessing.
v A disk’s content that is recorded at the time of manufacture and that cannot be changed or erased by the user is – Read Only.
v The permanent memory built into the computer is called – ROM.
v Grouping and processing all of a firm’s transactions at one time is called – Batch Processing.
v Help menu is available at which button – Start.
v A central computer that holds collections of data and programs for many PCs, workstations and other computers is a Server.
v When you save to this, your data will remain intact even when the computer is turned off – Secondary Storage Device.
v The Drafts folder retains copies of messages that you have started but are not yet ready to send.
v The Tab Row enables you to simultaneously keep multiple web pages open in one browser window.
v The basic unit of a worksheet into which you enter data in excel is called a – Cell.
v Formatting is the process of dividing the disk into tracks and sectors.
v The process of transferring the files from a computer on the internet to your computer is called – Downloading
v To reload a web page, press the button – Refresh.
v Mobile Commerce is best described as – buying and selling goods/services through wireless handheld devices.
v The main circuit board of the system unit is the Motherboard.
v Installation is the process of copying software programs from secondary storage media to the hard disk.
v The computer abbreviation – KB usually means – kilo byte.
v Connection or link to other documents of web pages that contain related information is called – Hyperlink.
v An Animation is a special visual and audio effect applied in Power Point to text or content.
v The piece of hardware that converts the computer’s digital signal to an analog signal that can travel over telephone lines is called – Modem.
v A website containing periodic posts is called Blog.
v http stands for hyper text transfer protocol.
v The earlier computers, which were massive in size, were based on Vacuum Tubes.
v The 1st commercially produced and sold computer (1951) was UNIVAC.
v The transformation from heavy computers to PCs was made possible using Microprocessors. The first microprocessor was developed in 1971 by Intel.
v An error in software designing which can even cause a computer to crash is called Bug.
v Java, C, ForTran, Pascal and BASIC are Computer Programming Languages.
o Bps stands for – Bits per second
o If text was highlighted and ‘Edit’ ‘Copy’ was clicked, what would happen – Text would be copied from the document and placed in the clipboard
o The blinking point which shows your position in the text is called —Cursor
o For seeing the output, you use — Monitor
o A directory within in directory is called — Sub Directory
o For opening and closing of the file in Excel, you can use which bar – Title Bar
o In many MS Office applications, You click at B to make the text— Bold
o A disk’s content that is recorded at the time of manufacture and that cannot be changed or erased by the user is— Read Only Memory
o Data that is copied from an application is stored in the— Clipboard
o Changing an existing document is called – Editing the Document
o Preparing any document for the first time is called – Creating the Document
o In a spreadsheet program the ………… contains related worksheets and documents –Workbook
o A central computer that holds collections of data and programs for many PCs, workstations, and other computers is a – Server
o A Compiler is – A program which translates from one high-level to a machine level
o When a key is pressed on the keyboard, which standard is used for converting the keystroke into the corresponding bits – ANSI
o A Pixel is – The smallest resolvable part of a picture
o Which device is used as the standard pointing device in a Graphical User Environment –Mouse
o Which number system is usually followed in a typical 32-bit computer – 2
o The memory location address are limited to – 00000 to 9ffff(16)

Descriptive Topics asked in SBI PO on 14th, 15th June & 27th, 28th and 29th June
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Letter writing –

1.A letter to Complaint Letter : Being a customer of a so and so
bank, you have to write a complaint letter to the Bank Manager
about the negligence / irresponsibility of the employees
2.Letter to Editor : About tampering the currency notes by
punching pins to it.
3.An Informal Letter about telling your friend about the
advantages of PPF account and suggesting him to open a PPF
account.
4.You are withdrawing money from ATM but the ATM turn out to
be malfunctioned. So, money didn’t come out but deducted
from account. Write a letter to bank manger for refund.
5.Letter to regional manager for change in bank timing as it is
inconvenient for customers.
6.A Letter to Superintendent of Police raising the concern over
the increased cases of theft near ATM.
7.A letter to bank for applying educational loan providing all
particulars.
8.A letter to friend for encouraging and wishing him for civil
service examination which he is writing for the third time.
9.A letter to editor for publishing some articles on stress
management since these are exam season.
10.A letter to bank manager about the bad habit of stapling
currency notes
11.A letter to friend to aware him about the importance and benefit
of PPF account
12.A letter to the Bank Manager for the rude behavior of one of the
employee.
13.A letter to the Manager of the Bank for the Overdraft Facility
which you stopped long ago with the bank.
14.Write a letter to the K/S for giving you consignment glassware
in which one of the consignment was damaged and asked forthe compensation to the K/S Company.
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Essay Writing –

1.How Education for economics can be put into college?
2.Is election commission right in banning election symbols
during casting of votes?
3.Roll of uneducated people in Indian Economy
4.Is generation gap a myth?
5.Enslavement of man by technology.
6.Is presidential form of government is suitable for India?
7.Those who saved More Taxed More. Justify
8.The Viability of Presidential Form Of Govt In India.
9.Benefits of Mutual fund investments
10.United Nation Organizations contribution towards the recent
turmoil’s in Ukraine
11.India’s Place in research paper survey
12.Suggestions to alleviate unemployment problem.
13.Role of newspapers in influencing society or youth
14.Contribution of unskilled labour in indian economy
15.How can education on economy are indulged in the college
study?
16.Future of Banking Industry

Precis Writing –

1.Economy
2.Inflation
3.Devaluation of money
4.Investment Banker
5.Role of a good banker.
6.A Precis emphasized on temperature, precipitation and how it
affects primary industries and economy
7.Banking system in India
Paragraph Writing –
1.Should betting be legalised in India?
2.The outdoor games in schools are mandatory or not
3.Downside of education loan
4.Types of Banks and RBI policies.
5.The addictive influence of Online gaming
6.Slate boards to papers, fountain pen to ball point pen, whats
next?
7.The unpredictable human life.
8.Downside of education loan
9.A stitch in time saves nine.
10.Dignity of Labour.
11.Travel as education
12.Peaceful use of Atomic Power
13.Evaluation of Money causes Inflation
14.Labour is Key for Success

Descriptive Topics asked in SBI PO on 27th, 28th and 29th June

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Letter writing –

• Write a letter to a friend who has got scholarship to study in abroad but is not willing to go as he is a single child of his parents.
• Write a letter to the Airlines Authority that you have left your cabin bag yesterday in the flight.
• You completed B.com (Banking & Insurance). Write an unsolicited letter to bank manager for the job.
• Write a letter to a friend advising him/her not to loose hope after failure in university exam.
• Letter to the Editor about Air Pollution and giving some suggestions
• Write a letter to a letter to client as Manager to help him close his savings account.
• Write a letter to the newspaper regarding loan easiness
• Write a letter to the bank manger reporting him about missing of debit card
• Write a letter to your friend telling him to don’t lose heart but hope for better future from her vast experience from life
• Write a letter to your friend suggesting him to visit the Capital’s Museum. Also, give importance of the visit.
• Write a letter to the higher authority of your bank to give promotion on the basis of your efficiency and loyalty as you have given 24 years of service to the bank

Essay Writing

• Transformation caused on workplace by information technology In past two decades
• Use of animals in scientific research
• Economic importance of tourism
• Will India ever be a developed country?
• Women Empowerment
• Banking Risk and Management
• Delink of commodities to drop price hike in share market
• Setting personal financial goal early in life
• Women’s Safety – It is our responsibility
• Village vs Town
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Precis Writing
• Good and Bad Economists
• Impact of Micro Finance on Poverty
• Capital Market
• Value of Money
• Value of time in financial world
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Paragraph Writing –

• Steroids as lifesavers
• My last wish
• Qualities of good marketing personnel
• Even if you lose, you keep the lesson
• Courtesy as an asset for Human Relation
• Importance of morning walk
• Stocks and Bonds in Share Market
• Art of Negotiation and it’s Importance
• About Distinct Education in on-line vs Conventional University Educations
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